About
About me
Born in a Italian/Spanish family of marketers, psychologist and designers, I grew up with kitchen table issues like brain storming, color theory and volume vs margin strategies. At a young age I would hand sketch flyers, create slogans and discuss market responses for my parents restaurant, one of their businesses.
Eventually I developed skills in various aspects of arts including film making, photography, graphic and web design.
I’m a self learner and an explorer, I’m always researching and studying and I will always be.
When I moved to the U.S. life took me into fashion and textile design industry where I had the chance to work in Milan, Switzerland and New York to see first hand and understand the design thinking behind brands like Zegna and Suitsupply.
Now I’m back into Visual Design.
Other endeavors.
Aside from Visual Design, I was a professional male model during my early 20’s, a menswear stylist during my mid 20’s and now I’m starting to produce and feature short films. I still occasionally work professionally as a model.
Function+
Aesthetic+
Branding Ecosystem
my Approach
The fundamentals of my design process are:
Function + Aesthetics + A branding ecosystem.
Let me explain.
Every successful brand has these 3 elements. For example, Coca-Cola.
Function:
Any good design should be backed up by a functional product.
e.g. Coca-Cola is undoubtedly a refreshing drink, we all know that. It works. It is a functional product.
Aesthetics:
A product that is good but also looks good.
“A bottle so distinct that in could be recognized by touch in the dark or when lying broken in the ground”
-Coca-Cola Bottle Design Brief, 1915
Ecosystem:
An ecosystem, an experience built around your product.
Coca-Cola makes you feel that you are a part of something. It makes you feel young regardless of your age. Therefore their popularity not only as a beverage but as a brand and their international recognition as a pop culture icon.
all photos: Google images