Infinite
Flowers
Infinite Flowers is a high-end florist targeting luxury clientele. They need a responsive website for online ordering.
The Problem
Outdated ordering process giving a poor experience to clientele, specially considering the type product and price point.
Goal
To create an effective ordering flow to regain Infinite Flowers client’s trust.
Project Duration
3 Weeks
“Arthur is a busy Capital Investor who needs a reliable company to deliver high-end experiences on his behalf due to his time restrictions.”
Flow-chart
The flowchart outlines the steps from home to check you, including selecting products, adding them to the cart, and option to login or creating a profile, while also incorporating two offerings of additional products along the way.
On Paper
Usability Studies and Iterations
Case Study #1
•We discovered we needed to make some more Icons visible to help navigation.
•Users struggled finding a “sort by” option.
Case Study #2
•Most of the results of the results reflected issues related with the translation of the information across devices.
•Users prioritized tools over product information.
Colors & Shapes
The color palette was set on shades of grays and whites. The intention is to let the color of the flowers pop being the only non neutral colors in the site. 🌺
Final Iterations
Take Aways
The mission with the Infinite Flowers experience was to create a clean, minimalist, and luxurious flow.
It was a great experience to be able to explore functionality with very clean visuals. Trying to create impact through a hand full of colors and make the products come to life rather than trying to over romance them.
I enjoyed going a step further and working on creating functional calendar and the delivery hours selection.
